“People’s Daily” on Russian-Western Propaganda Competition (April 2015)

The following is “old news”, a People’s Daily online article from April this year, but I think it will continue to matter. Hence the following translation. Links within blockquotes added during translation.

I have some thoughts of my onw about what is being said in the article – and I can’t confirm the accuracy of what its authors wrote. It’s a mere translation, for reference, and maybe for later use — JR

Main Link: International Viewpoint: Europe, America and Russia measuring their Strengths in the International Public Opinion Arena

Source: April 10, 2015, People’s Daily / People’s Daily online. European correspondent Ren Yan, U.S. correspondent Chen Lidan, Russia correspondent Lin Xuedan, People’s Daily / People’s Daily online, April 10, 2015

Picture: “Russia Today” international news agency organizing a video link concerning the Ukraine crisis – photo by our correspondent Lin Xudan

“今日俄罗斯”国际新闻通讯社日前就乌克兰危机问题进行视频连线。 本报记者 林雪丹摄

The European Union has decided to formulate a plan for the dissemination of information on their Riga summit in May, including mainly the preparation of a Russian-language television station or radio station and similar Russian-language media, to counter the growing Russian influence in international public opinion. Not long ago, American foreign secretary John Kerry acknowledged in a sub-committee session of the Senate that Russia had been successful in international communications. There are Russian scholars who believe that Russian media are in advantage in their response to the Ukraine crisis, making European countries feel uneasy, with the pattern of international public opinion undergoing new changes.


The EU – Launching a “counterpropaganda war'” against Russia


A European External Action Service official recently confirmed to this reporter that the High Representative of the Union for Foreign Affairs and Security Policy, Federica Mogherini, is heading a team which is wildly beating gongs and drums to devise an action plan specifically targeted at Russia. The plan is scheduled to be finished before the end of June. The plan includes preparations for a Russian-language television station or radio station, transmitting to citizens of former Soviet republics, people of Soviet-republic ancestry, and to Russia.


At the beginning of this year, several European countries, including Britain, Denmark, Latvia, and Estonia, called for the establishment of a Russian-language television or radio station to launch a “counterpropaganda war” at Russia. Danish foreign minister Martin Lidegaard said that Russia was actively conducting propaganda and [successfully] managed public opinion, but the EU had sufficiently reacted to this threat. He believed in a need for a long-term response mechanism [may be, but doesn’t have to be the term actually used or meant by the former foreign minister or the reporting journalist, but my take of 应对机制 during translation – JR], i. e. the establishment of a Russian-language television station and other mass media, and broadcasting news in Russian very frequently. Russian deputy foreign minister Aleksey Meshkov  believes that this activity by a number of European countries and their advocacy of the concept of free speech are counterproductive. He says that Russia has respected the principle of freedom of speech all the way, however, Europe is doing the exact opposite.


An article published by a mainstream website, “European Developments” [“欧洲动态”], believes that thirty years ago, Russia had been on the defensive in the propaganda war with the EU. At the time, the EU had strong propaganda organs, such as Radio Free Europe, Deutsche Welle, and other media, incessantly broadcasting to Russian listeners in their language. Afterwards, the EU gradually cut down its spending on the propaganda war, and by now, Russia has won the advantage. Two EU diplomats who gave interviews [or an interview] to that website [i. e. 欧洲动态] dispiritedly said that the EU was losing in the propaganda war with Russia and that now, the unfavorable situation needed to be turned around as quickly as possible.


America – Doubts in the U.S. International Broadcasting Reform Bill


The US Broadcasting Board of Governors members include the Voice of America, Radio Free Europe / Free Asia and other broadcasters. The media under its flag are broadcasting to 125 countries and regions in 65 languages. A questionnaire survery of thirty senior US diplomacy officials and experts showed that America is currently losing out to Russia’s propaganda war. They believed that the key problem was insufficient government funding, with the amount spent being only one tenth of what Russia was spending. The way the Voice of America developed was indicative of the overall trend among America’s foreign broadcasting media. In 2008, the Voice of America’s Russian broadcasts, with a history of sixty years, were terminated and transferred to the internet, but the Voice of America was apparently unable to get into step with the rhythm of the internet, and a lot of old news has been found on their [Russian-language] website. On social media, no matter if the number of fans or sharing is the issue, the numbers are far behind the U.S. Department of State, a non-news organization. Many former journalists and employees of the Voice of America believe that the Broadcasting Board of Governors as the mainly responsible body [for running VoA] must assume considerable responsibility for its bad work.


During the past ten years, the Broadcasting Board of Governors’ mission has been doubted. In 2014, US House of Representatives foreign relations  committee chairman Ed Royce submitted the United States International Communications Reform Act, which was adopted. The bill positioned the Voice of America as an important tool for American public diplomacy, demanding that the focus of coverage be on propagandizing [or promoting] American foreign policies, and planning for the replacement of the Broadcasting Board of Governors by a United States International Communications Agency.


Currently, the bill remains at the stage of discussion within the US Congress, but the road of propaganda designed by the bill has already drawn criticism within America. The “Washington Post” worried in an editorial that this kind of reform could weaken the credibility of the Voice of America’s coverage. And the renowned “Foreign Affairs” magazine said that if this bill was passed and implemented, America’s foreign broadcasting organ would completely lose its independent character and become a White House mouthpiece.


Russia – in the process of building a strong “media aircraft carrier”


In the Ukraine crisis, Russian media, represented by “Russia Today”, have caught a lot of attention. “Russia Today’s” first editor-in-chief Margarita Simonyan says that the goal of “Russia Today” is “to present an unbiased image of Russia” and to provide coverage of world news from a Russian point of view. According to some analysts, it isn’t only “Russia Today”, but all of Russia’s media circles who are participating in the efforts of building a strong “media aircraft carrier”.


“Russia Today”, established in 2005, currently operates channels in English, Russian, Spanish and Arabic, and has opened French and German websites. Among these, the English broadcasts have established two separate channels, including “Russia Today International” and “Russia Today America”. More than 100 English-speaking reporters provide reports on a global scale. High-quality, ingenious reports have led to 700 million viewers in more than 100 countries, not only earning “Russia Today” gains in viewing rates, but also recognition from peers in the international [broadcasting] industry. In 2012, “Russia Today’s” “Occupy Wall Street” program won the 美国国际电视包装设计大奖 [this apparently refers to a a bronze Promax/BDA Global Excellence award], in 2013, “Russia Today” defeated CNN News network, Sky News, and Al Jazeera, winning the Monte Carlo Television Festival award.

成立于2005年的“今日俄罗斯”现有英语、俄语、西班牙语和阿拉伯语频道,并开设了法语和德语网站。其中,英语播报单独分设了两个频道,包括“今日俄罗 斯”国际和“今日俄罗斯”美国。有超过100名英语记者在全球范围提供报道。高质量兼具独创性的报道令“今日俄罗斯”在全球100多个国家拥有7亿观众, 不仅为“今日俄罗斯”赢得了收视率,还获得了国际同行的高度认可。2012年,“今日俄罗斯”的“占领华尔街”节目获得美国国际电视包装设计大 奖;2013年,“今日俄罗斯”击败美国有线电视新闻网、天空新闻和半岛电视台,获得“蒙特卡洛电视节大奖”。

To capitalize on “Russia Today’s” experiences of success, the Russian government decided to integrate the state media, to increase the effectiveness of foreign broadcasting. At the end of 2013, the Russian government invested huge amounts to reorganize RIA Novosti newsagency and the “Voice of Russia” into the “Russia Today” international news agency [aka Rossiya Segodnya -this means “Russia Today”, but the “Russia Today” television station described in the translated article so far is a separate organization. I’ll translate the news agency’s name as Rossiya Segodnya from here, to avoid confusion]. Rossiya Segodnya news agency’s deputy editor-in-chief, Pavel Andreyev, explained to this reporter that the agency combined the two state-owned media’s correspondent offices abroad, and is using streamlined resources to gradually increase the number of reporting bureaus, and embarked on creating twelve news gathering centers all over the world.

借鉴“今日俄罗斯”成功的经验,俄政府决定整合国有媒体,提升对外传播的有效性。2013年底,俄政府斥巨资将俄新社、“俄罗斯之声”广播电台两大媒体重 组为“今日俄罗斯”国际新闻通讯社。该通讯社副总编辑安德烈耶夫向本报记者介绍,在布局上,新通讯社合并了两家媒体原有的国外记者站,并利用精简的资源进 一步扩充了记者站数量,还着手在全球组建12个新闻采编中心。在内容上,通讯社开通了15条新闻专线,网站新闻供应量显著增加,实现了对全球新闻的无时差 报道。同时,在原有基础上增设近20个语种的广播。

Gusev, a researcher from the Russian Institute of Sciences’ Institute of Europe, said in an interview with this reporter that in the media information war concerning the Ukraine crisis, Russia had significant advantages, making European countries feel uneasy, with the pattern of international public opinion undergoing new changes.


(People’s Daily online Brussels, Washington DC, Moscow reports)


“People’s Daily” (April 10, 2015, page 21)

《 人民日报 》( 2015年04月10日 21 版)



» EU launches operation, EurActiv, Mar 20, 2015
» Mythbusters, Newsweek, Mar 20, 2015
» EU set to fight back, BBC, Mar 18, 2015
» Not attractive enough, ECFR, Jan 20, 2015
» Mindless competition, Jan 6, 2015
» The Russians do propaganda, Nov 25, 2014



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