A CCTV op-ed, republished here by Enorth (Tianjin), picks up the official buzzword of “Internet plus”, or “互联网”+ in Chinese. The author is a frequently published commentator beyond CCTV, Qin Chuan (秦川).
Main Link: “互联网+”不是加工具 而是转观念
On March 5 this year, chief state councillor Li Keqiang, in his work report, spelled out the action plan for the formulaton of “Internet plus”. From there, “Internet plus” has become one of the most popular terms. There are people who welcome the age of “Internet plus”, and there are others who believe that this year is “the first year of the traditional industry’s internetization”, but there are also people who keep asking questions about why it should be “Internet plus” rather than “plus the internet”.
Riding into the incomparable Tomorrow
Internet plus had become a concept, writes, Qin, which had already “become hot”. It had the potential of making the Chinese economy take off. In the first quarter’s seven percent of economic growth and the first quarter’s smooth beginning for the national economy, the role played by “Internet plus” was not clearly quantifiable, but certainly discernible.
“Internet plus” isn’t “plus the internet” because the subjects are different, and because their effects are also different. “Plus the internet” stays at the concept of “traditional industries plus the internet” and sees the internet as a tool, but what “internet plus” signals is actually “internet plus all kinds of traditional industries”. The internet isn’t just a carrier, it’s the main frame, it doesn’t play a supporting role, but the indispensible and leading role.
In the second industrial revolution, electricity had led to great changes in many industries, writes, Qin, but the internet wouldn’t only help raising productivity and efficiency as electricity had one; the internet in itself was industrialization (互联网本身已经产业化). Internet companies which had attained some industrial attributes and inspired industrial upgrades should not be underestimated.
Qin urges a broader perspective. The internet was about merging, sharing, transformation and improvement. It was “not an addend, but a multiplier”. Traditional industries were facing big changes, and even needed to be “reborn with new bones” (脱胎换骨)*): Just as scholars say, new technologies and abilities can completely change traditional industries’ efficiency and abilities, and form new operations and business models.
That’s why we can say that “Internet Plus” may bring a technological revolution of far-reaching significance, which may permeat all aspects, not only topple traditional industries, but also provide traditional industries with new life. The shame is that when it comes to “Internet Plus”, quite many people just can’t see its value, or remain superficial about its significance. Reports say that the most serious bottleneck in China for “Internet Plus” are anachronistic concepts [or viewpoints]. At present, rather serious inflexible points of view exist in our countries’ traditional industries, as can be seen in the phenomenon of copying what is already there, a lack of essential understanding and use of cloud computing and services in big data infrastructure, and there is no broad change towards a consumer-led business pattern either.
We suffered from aphasia during several technological revolutions in the past. In this new technological revolution, we must not be marginalized again. The good thing is that the central authorities have already recognized the great significance of “internet plus”, and promoted it systematically. According to reports, the state has already established new industry venture capital funds at a value of 40 billion Yuan. More capital must be raised and integrated, to assist in beefing up industrial innovation.
The article doesn’t suggest that anything would be certain, however. The author is careful enough to suggest that “Internet Plus” could lead to these or those desirable results, and his article ends with a maybe (或许), not with a certainly (肯定):
By changing outdated ideas, by embracing “Internet Plus”, we may have an extraordinary tomorrow, with deep changes from China’s economy to Chinese life.
*) 脱胎换骨 could also be translated with the more “civil” term of re-inventing themselves, but to be reborn with new bones is a much older saying in China than the business philosophy reflected in self-reinvention. Self-criticism, sometimes necessary for survival when facing accusations of being a bad or weak revolutionary, for example, included the preparedness to be “reborn with new bones”. To be “reborn” that way is also the demand Haiyun, the wife of Cadre Zhang in Wang Meng‘s novel “Butterfly”, is facing after having praised “wrong” novels as an academic lecturer. And the man making these demands on her is Cadre Zhang himself:
All you can do now is to lower your head and to confess your guilt, to start anew, to flay your face and to wash your heart, to be reborn and to change your bones!
That’s to say, the choice of words reflects a blend of politics and economics, and, indeed of fear and survival. But when isolated from history, it probably amounts to this quote (Andy S. Grove):
For now, let me just say that a strategic inflection point is a time in the life of business when its fundamentals are about to change. That change can mean an opportunity to rise to new heights. But it may just as likely signal the beginning of the end.”
And yes, Only the Paranoid Survive is the title of the book.
» The Trickies Part, Slate, Jan 21, 2015
» Address Censorship, SCMP, March 8, 2015
» Deutschland will digital, DW, March 16, 2015
» Work Report, China Daily, Mar 5, 2015
» Work Report (hours later), Mar 5, 2015
» Angst vor Zusagen, Die Zeit, Aug 19, 2014
» Digital Germany 2015, Nov 10, 2010
» The Digital Germany paper (in German)
» Destruction or Development, Mar 15, 2010