CCTV Chunwan Gala: Probably not Doing as Bad as Reported

Global Voices had an article a few days ago, on Chinese TV’s (CCTV) New Year’s Gala show, broadcast last Thursday night local time. It’s often been said that the show is losing its former luster. That may be true. But I seem to be getting some hunches that the decline of the show is often overstated.

For one, views expressed on the internet are overstated. The Global Voices article suggests that, according to a recent survey, nearly 60 percent of the viewers were extremely disappointed in the program this year. True, but these sixty percent of viewers expressed their view on the internet, according to the source quoted there. 21,721 people apparently participated in the online survey, and they judged not the show itself, but rather the list of scheduled events during the show.

That said, the show, first broadcast on New Year’s Eve in 1983, is losing appeal, even according to a survey quoted by China Radio International (CRI). The poll in question is said to have been conducted by China Youth Daily on February 28 – i. e., also a vote on the schedule than on the show as aired. 55.4 percent found that the show was outdated. 102,791 people reportedly participated in the China-Youth-Daily survey.

I’m even suggesting that many of the young today who detest the show may get to like it as they grow older and become more conservative. From a demographic perspective, China isn’t a young country anymore, and it is greying rapidly.

All the same, Global Voices offers a summary of the gala which is worth reading. The intentions behind the production are probably interpreted fairly accurately, and two videos are included as samples.

The complete show will be somewhere on the internet.

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Related

» An estimated 700 mn, BBC blog, Jan 31, 2014
» How boring, “Global Times”, Jan 28, 2014
» No toothless Rocker, Jan 18, 2014

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