Radio Australia has one, too: a Sina Weibo account. Of course, they will have to watch their tongue, if I understand the rules more correctly than Deutsche Welle did. Weibo may, however, provide some good self-censorship training for foreign organizations, and that might be worth the trouble.
A Weibo account may be a good tool for an international broadcaster to promote its home country as a travel destination, and to “reach out” to “fans” in China (Radio Australia has
more than 19,096, currently). But to me, Weibo is merely an account to listen, not to micro-blog myself. Once I’d have to reincarnate (转世), all previous activity would turn out to be wasted time.
Besides, once real-name registration is enforced – if that is going to happen -, it wouldn’t be JR’s platform anymore, anyway.
Or am I getting it all wrong?