5) Exerting Great Efforts to Development of Non-Profit Cultural Causes, Safeguarding the People’s Fundamental Cultural Rights
To meet the people’s fundamental cultural needs is the fundamental task of socialist cultural construction. It is necessary to maintain governmental guidance, and to strengthen the building of a basic cultural infrastructure, to perfect a public cultural network, to let the broad masses enjoy basic public cultural services in accordance with the criteria of non-profitability, fundamentality, impartiality, and convenience, at no costs or or at favorable prices.
a) Build a public cultural service system. Strengthen the role of public cultural service as the materialization of the people’s fundamental cultural rights. It is necessary to perfect a functional, practical and highly efficient cultural service system which covers the cities and the countryside, with public finances as support, non-profitability as the backbone, the entire people as the object of this service, and by safeguarding that the people and the public watch television, listen to the radio, read books and newspapers, conduct appraisals of these, and have a share in public cultural activities and similar fundamental cultural rights. Process regular budgets for major cultural products and service projects and non-profit cultural activities. Take measures for government procurement, project subsidies, directional [or directed] sponsorship, loans, tax deduction and similar policies to encourage all kinds of cultural enterprises to participate in public cultural service. Encourage the gratuitous use of state-invested, subsidized or copyrighted cultural products within the public cultural system. Strengthen the construction of cultural centers, museums, libraries, art galleries, science museums, memorial halls, workers’ cultural palaces, youth palaces, and similar infrastructure and patriotic-educational model bases, and perfect cultural service open and free for society, encourage other state-owned cultural units educational institutions etc. to carry out non-profit cultural activites, and provide facilities for mass activities in public places. Comprehensively plan and build a cultural infrastructure on a basic level, equally emphasize project planning, construction and management, apply resource integration, and joint construction and use. Strengthen neighborhood and public cultural infrastructure, include neighborhood cultural centers’ construction in urban and rural planning and design, and broaden investment channels. Perfect cultural service infrastructure for women, minors, the elderly, and the handicapped. Guide and encourage forces within society to provide facilities and other forms of participation in public cultural service, by setting up entities, by project funding, and sponsorship. Promote the creation of national cultural service system model areas. Establish index systems for the public cultural service systems and methods to measure their achievements.
b) Developing a Modern Mass Media System. To improve the energy and influence of socialist advanced culture, it is necessary to accelerate the development a dissemination system with advanced technology, efficient transmission, and broad coverage. Party newspapers and journals, news agencies, radio and television stations, and important publishing houses must be strengthened; editorial, distribution, and dissemination systems continuously be perfected; and digitization and expansion of effective coverage be accelerated. The building of international dissemination must be strengthened, first-class international media be created, the rate of own news material, of news first published, and effective news1) must be increased. Create a unified, jointly active, safe and reliable national emergency broadcasting system. Perfect the building of a national digital library. Integrate cable television networks, and build a television network company on the national level. Promote the integration of communication networks, broadcasting networks, and the internet, the building of an integrated broadcasting control platform, a pattern of innovative business, bring all sorts of information network facilities into a function of cultural dissemination, and achieve connected, interflowing, orderly operations.
c) To establish a transmission system for superior traditional culture. Superior traditional culture condenses the Chinese nation’s restless strife and the spiritual richness of long-standing renewal is the solid foundation of developing the advanced socialist culture, and an important sustenance for the building of the Chinese nation’s common spiritual home. It is necessary to know the motherlands traditional culture, to remove what is useless, to make old things work in our times [or to put the past at the service of the present], to make it newly helpful in development, with equal emphasis on maintaining and protecting what is useful, and on its popularization. [It is necessary to] strengthen the excavation and elucidation of traditional cultural ideological values, to maintain the fundamental elements of national culture, and to let superior traditional culture become the people’s inspiration on their road forward to spiritual strength. Strengthen the arrangement and publication of cultural classics, and promote the digitization of the classical resources. Strengthen the country’s important cultural and natural heritage, the units in charge of protecting major cultural objects, the maintenance and restoration of famous historical cities, towns, and villages, and the transmission of immaterial cultural heritage. Unearth traditional popular festivals’ contents, and broaden the development of superior traditional education’s popularization. Bring into play the fundamental function of popular education in the innovation of cultural dissemination, improve the contents of lessons in superior traditional culture, and improve the establishment of teaching and training bases for superior traditional culture. Vigorously promote and regulate the use of a common state language and and written characters, scientifically protect every nationality’s lettering. Enable the prosperous development of the cause of national minorities’ culture, carry out the work of protecting the national minorities’ cultural peculiarities, strengthen party newspapers and party magazines in the language of the national minorities, radio and television programs, publications and translations. Strengthen cultural exchanges and cooperation with Hong Kong and Macau, and all kinds of cultural exchange with Taiwan, to unfold Chinese splendid2) culture together.
d) Speed up a united urban-rural cultural development. Add to the quantity of cultural services in the countryside, reduce the gap between urban and rural cultural development – to build a new pattern of united [or concerted] cultural development between the cities and the countryside is of major significance for the advancement of the new socialist countryside. With the countryside and the China’s western regions as key areas, the building of county-level cultural palaces and libraries, combined township cultural stations, rural cultural rooms must be strengthened, rural infrastructure must be deepened in terms of radio and television broadcasts, shared use of cultural information resources, rural film screenings, farming book rooms and other cultural projects which are beneficial for the people, with broadened coverage, and the elimination of blind spots, increased standards, perfected service, and improved management. Support and assistance for cultural services in old liberated areas [or early revolutionary base areas, 革命老区], national minority areas and poor areas must be intensified. The entire people’s reading, sports, and cultural scientific hygiene sanxiaxiang3) must be deepened and promoted, and scientific and educational writing styles, law and hygiene, the “Four Communities” (四进社区), giving pleasure to the grassroots and other activities must become regular. Companies, communities [or neighborhoods] must be lead to carry out activities beneficial to migrant workers, and migrant workers be in the best possible ways be integrated into the urban cultural service systems. Joint mechanisms between the cities and their rural hinterlands must be established, cultural resources be allocated between cities and the countryside in a reasonable way, cities be encouraged to support the countryside, and helping the countryside must become a fundamental indicator of a city’s civilizational level. Cultural units must be encouraged to provide mobile services, network services, media be encouraged to arrange publication and frequency supply in the countryside, and the work of having party papers and magazines be subscribed and read for free at the rural grassroots levels. Cultural enterprise must be supported in building chains of cultural networks at the grassroots and in the countryside, cinema chains be promoted, and performing arts be extended into cities and counties, and performing artists be supported in going deep into the grassroots and the countryside to perform. Special funds are to be established at the central, provincial and municipal levels, and the allocation of certain amounts of centrally-provided funding to the building of culture in [rural] towns and villages be guaranteed.
1) This is about Chinese international media (such as China Radio International, CNTV, etc.) should begin to set the global news agenda, with news which a) hasn’t been published elsewhere before, and b) actually catches international interest. The intention probably is to make not only such media’s newscasts internationally relevant, but their editorials, too.
2) Just as in the previous lines, when translated as “superior”, the adjective used in the document is 优秀 (yōuxiù). However, I chose “splendid” as a translation here, because the intended meaning of “superior” isn’t necessarily “superior to other cultures”. A discussion of what yōuxiù usually stands for might be useful here.
3) san xia xiang refers to the three activities mentioned above, and seem to involve stays by college students or graduates in the countryside to “spread science” there, especially in these three fields.
» Propaganda will Set You Free, Aug 9, 2009
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