This is the fourth paragraph [d), or (四)] of the “Culture Document’s” (explanation here) chapter four (Comprehensively implement the “Erwei” Direction and the “Shuangbai” Policy, to Provide the People with Even Better and Even More Spiritual Nourishment).
I thought I’d translate all the remaining three paragraphs of chapter four today, but had to look up two slogans or activities within the first paragraph already – see “Notes”. I prefer to do this translation rather thoroughly than quickly, even if it should take months. My translation’s previous leg can be found here.
Links within the following blockquote were inserted during translation.
d) More fine works in the fields of literature and art must be provided. Literature, drama, films, television, music, dance, the fine arts, photography, calligraphy, folk musical theater, acrobatics, folklore, literature for the masses and other fields of work in literature and art must actively throw themselves into the creative activities of singing the praises of the era and the people, draw on the material provided by societal life, refine their themes, passionately and vividly create and produce works with beautiful melodies, in moving ways, which are at the same time ideological, artistic, and enjoyable. The fine-works strategy1) must be implemented, the five-one projects2) be well-organized, and major projects on revolution and history, major projects supporting literature and arts, excellent works for children and creations which encourage originality and practicality must constantly be provided as literature and art. Excellent artistic cultivation which represents our country’s standing, with national and regional characteristics, must be actively developed into new styles. Encourage all literary and artistic creations which cultivate noble thoughts and feelings, delight body and mind, and combine teaching and entertainment. Vulgarity must be resisted (or boycotted, 抵制).
1) Fine-Works Strategy (精品战略)
The fine-works strategy dates back to the 1990s. Baike.Baidu refers to it as one of the boldest slogans issued by the Chinese news peoples’ trade at the time (中国新闻界提出的最具魄力的口号之一), developed in close connection with social development at the time, and with the background of the times (,都是与当时社会发展和时代背景所密切相关的):
Under the conditions of a market economy, news are a special commodity, and need to participate in market competition. As the news market matured, the sellers market turned into a buyers market, and the market demands news products of excellent quality. […] Therefore, as a matter of course, the fine-works strategy will be on the agenda. That is the irresistible trend, not a shift which would depend on volition. The target audience is what the media depend upon for their livelihood, and everything the media do is for the target audience. As the recipients have repeatedly encountered many faked, big, empty and non-specific news coverage, they yearn for accurate and excellent news products. It can therefore safely be said that the implementation of news quality strategy is what the times require, what news competition requires, what the broad audience is calling for, and the pressing need for the situation we face.
More specific history about the fine-works strategy is welcome. In all likelihood, a party decision preceded the strategy’s adoption by news people, or any other guilds.
2) Five-One Project (五个一工程)
Information about the five-one project is apparently easier to find online. According to Baike.Baidu, it is an annual “public-appraisal activity”, initiated by the CCP propaganda department (中共中央宣传部) in 1992. Every province, “autonomous region” and the municipalities directly under the central government, together with a CCP representative and the PLA political department, selects nominees for a nation-wide finale. The choice includes drama, television productions or films, books on sociology, theoretical articles on sociology, and songs. (I’m reading 限… 方面 as “limited to ..”, not as “.. excluded”). That said, I may as well be wrong, as one of the 2006 winners was a book on how to recognize stars (referring to celestial bodies, apparently).
Continued here »