Posts tagged ‘public diplomacy’

Tuesday, October 14, 2014

A Petition for Spanish Foreign Shortwave Radio

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Club S500, a Spanish shortwave magazine, runs an
» online petition on change.org.

Background: Spanish foreign radio (Radio Exterior de Espana / RTVE) has decided to close down its shortwave facilities and to limit broadcasting to the internet and satellite.

Spanish foreign radio QSL card, 1986

A QSL card from REE / RTVE confirming reception of a broadcast on May 1, 1986

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Related

» Spanish Foreign Radio abandons Shortwave, Oct 3, 2014

Saturday, October 4, 2014

Deutsche Welle projects: “cooperating” with CCTV, “countering” Russia Today

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Main link: Druck auf die Deutsche Welle, October 1, 2014

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1. News article: “Pressure on Deutsche Welle”

Deutsche Welle (DW) director Peter Limbourg advocates a role for the foreign broadcaster as an English-language counterweight to Russian propaganda outlet Russia Today, according to an article published by Kölnische Rundschau, a paper from Cologne, on October 1. “It’s not about responding to massive Russian propaganda with ‘counter-propaganda’, but about conveying our free democratic concept by means of good journalism, in accordance with Western standards, the paper quotes Limbourg.

The two parties that have formed Germany’s federal government in a “grand coaliton” since December 2013 differ about the idea. While Roderich Kieswetter, a member of parliament from chancellor Angela Merkel’s Christian Democratic Party (CDU), likes the idea that someone “counters with medial elucidation”, the Social Democrats’ (SPD) parliamentary budget commission member Johannes Kahrs is skeptical: “I don’t think much of propaganda”. He added that “to state our values should be as much a matter of course as paying the DW employees in accordance with tariffs”.

Neither CDU nor SPD have committed themselves to increasing DW funds so as to enable the station to counter Russia Today.

Either way, Kölnische Rundschau writes, Limbourg is “under heavy pressure”, “on several fronts”. German news magazine Der Spiegel had reviewed DW’s China coverage critically – ever since freelance journalist Su Yutong had been fired, a constant stream of accusations that Limbourg had “kowtowed” to Beijing kept flowing, and Limbourg’s cooperation plans with Chinese state television CCTV had been “another step on a course that was being criticized as precarious”. Christian Mihr, head of the German section of Reporters without Borders (RSF), had told conservative Frankfurter Allgemeine Zeitung (FAZ) that his organization “sharply condemned” the cooperation, and the Green-leaning paper taz pointed out that CCTV had broadcast several “public confessions” of journalists and bloggers. Markus Löning, the federal government’s human-rights commissioner, criticized Limbourg’s plans as “dangerously naive”.

Kölnische Rundschau also points out that some 200 employees have lost some or all of their work at DW. Freelancers are said to be particularly affected by saving measures.

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2. Assessment

Are Limbourg’s plans doomed already? Not necessarily. While recent decisions are controversial, Limbourg might still see them through – or back down in certain, but not all fields, depending on how support and opposition develop. When it comes to “cooperation” with party mouthpieces from China, there’s probably a lot of silent support in Germany that isn’t always reflected in the media. At least some circles in German business, the Asia-Pacific Committee of German Business (APA), criticized German media this summer for being “inaccurate” in their China coverage, according to a report by Deutsche Presseagentur (dpa),:

It was “the common task of governments and companies on both sides to promote a good reputation of Chinese companies in Germany”, the recommendations, on hand at dpa newsagency in Beijing on Tuesday [July 8], say. This was about a “fair and accurate” presentation. Background [of these recommendations?] is Chinese criticism of German media which “irresponsibly and inaccurately report about Chinese human rights and political issues”, a position paper still in progress says.

APA chairman Hubert Lienhard, talking to journalists, resolutely denied the existence of this paragraph in the raft. However, only a week ago, a draft of the paper containing this criticism circulated in the German embassy in Beijing. Accusations like these were, however, not adopted in the recommendations to the two heads of government, recommendations the APA commission does not want to publish. [...]

It is this kind of climate where business interests gain weight, and where principles go down. That said, at least publicly, the German federal government wasn’t sympathetic towards the APA recomendations.

While former German chancellor Gerhard Schröder, chairman of the board at Nord Stream AG, a consortium for construction and operation of the Nord Stream submarine pipeline between Vyborg in Russia and Greifswald in Germany, tirelessly advocates cooperation with Russia, Moscow doesn’t appear to have nearly as much sway over German published opinion or business as Beijing.

This doesn’t seem to suggest that countering Russian propaganda should be a priority. But it’s an easier target than Chinese propaganda.

And many Western “opinion formers” have apparently felt haunted by Russian propaganda, or by what they consider to be the effects of it, right at home.

Confucius Institutes are apparently much less offensive.

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Related Tag

» Deutsche Welle

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Related

» Chinesische Rochade, FAZ, Sept 26, 2014
» Weichgespült, DJV, Sept 15, 2014

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Friday, October 3, 2014

Spanish Foreign Radio abandons Shortwave, and Opportunities

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Radio Exterior de Espana (REE/RTVE) plans to close down its shortwave radio transmission site near Noblejas. This means that Spanish foreign radio would no longer be on shortwave at all. There had been guesses that REE shortwave would close down on September 30. Now, it is suggested that broadcasting may continue until mid-October, according to Glenn Hauser‘s audio magazine World of Radio, October 2 edition (downloads here).

Some places are too slow for online streaming

Some places are too slow for online streaming

One may wonder how many means of communications are abandoned because they aren’t considered cool anymore. And one may also wonder how many things may be kept in use without a great deal of debate because their virtues seem go without saying.

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The World doesn’t revolve around Europe

It depends on where you are. When it comes to shortwave broadcasting, it depends on whether you are in Europe, or whether you are in Asia. Try the cheapest shortwave receiver you can lay your hands on, wherever in this world you may currently be, and you will get tons of signals from China – some from the domestic service for the need to reach remote areas within the country, some for the external service China Radio International (CRI), and some simply to jam “hostile” stations like Falun-Gong operated shortwave transmissions from Taiwan.

Either way, Beijing demonstrates that shortwave matters in China.

India, too, depends on shortwave for reaching remote territories within the country (and in some areas, Naxalite activities, too, may make it advisable to bridge certain distances by AM signals, be it medium- or shortwave). According to Adventist World Radio‘s (AWR) Wavescan program on August 10, quoting statistics from four years earlier, All India Radio (AIR), the country’s main radio network, operated 54 shortwave transmitters, 149 medium-wave transmitters and 172 FM transmitters in about 2010.

Time will show how serious DRM – digital radio mondiale – will get as a technology in India – four years ago, there were discussions to convert some ten percent of the existing shortwave transmitters to DRM capability.

On the 2014  National Association of Shortwave Broadcasters (NASB), an American organization, George Ross, frequency manager at the shortwave broadcasting station KTWR in Guam, told an audience that besides India, the largest group of listeners to the station’s DRM shortwave signals were Japanese. On August 31, AWR broadcasted excerpts of the talk earlier this year in Greenville, N.C., where Ross enthused about India going DRM – and how Japanese shortwave listeners responded to tests actually targeted at India. It was also Japanese listeners, according to Ross, who conducted a survey that eventually justified KTWR DRM broadcasts in Japanese.

If there is an industrialized country where shortwave still matters, it’s Japan. The survey provided from KTWR’s Japanese listeners suggested that there would be 11,000 listeners to Japanese DRM broadcasts from Guam right away, with a lot of growth potential once such broadcasts began. The two most likely locations in Asia where shortwave would be listened to, in Ross’ view, were India and Japan.

The story wouldn’t be complete without mentioning that both Jeff White the producer of Wavescan, and George Ross, are dedicated to shortwave. Jeff White owns WRMI, a shortwave station in Florida, and both he and George Ross take a great interest in DRM as a measure to make signals both more reliable and much more energy-efficient. If Indians will start to use DRM receivers to a large scale any time soon, if a critical number of Indian listeners can afford DRM receivers or if the Indian state would subsidize DRM-ization of the audience side remains to be seen – these are a lot of “ifs”.

But to me, the most thought-provoking issue here isn’t if the future of shortwave will be analog or digital. It is that there seems to be a future for shortwave at all. And what is even more food for thought to me is that India, Japan and China are places where shortwave broadcasting matters and where it continues to matter. Places where – according to conventional wisdom – the future is.

 

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Where’s the Strategy?

Rhein-Main-Radio-Club from Frankfurt, confirming a broadcast via HCJB Weenermoor, a 1.5 kW transmitter in northwestermost Germany.

Rhein-Main-Radio-Club from Frankfurt, confirming a broadcast via HCJB Weenermoor, a 1.5 kW transmitter in northwestermost Germany

When Deutsche Welle (DW), Germany’s international broadcaster, discontinued shortwave both to Europe and to the Far East, at least they had a strategy. It wasn’t a smart one – or, at any rate, to tell the world that old listeners didn’t matter anymore – unless they were opinion formers or opinion leaders in the target areas (guys considered to have regular access to the internet) doesn’t look terribly smart to me. You can be pretty sure that many of those people who are going to make big decisions in China tomorrow do not have access to the internet today.

But REE doesn’t even seem to have a strategy at all. They just want to save – reportedly – 1.2 million euros per year. That’s why they want to close down their shortwave transmission site.

That’s no intelligent decision. And at home, it isn’t helpful either.

After all, shortwave is technology that is easy to grasp, even for absolute beginners. If engineering is an interest Spain wants to encourage among the kids, to throw shortwave away looks like no great idea. To retain existing listeners is much more effective than gaining new ones – although the latter business shouldn’t be neglected either.

In terms of tech, it’s hardly a coincidence that Japan is one of the most avidly shortwave-listening countries. Nor does it look like a coincidence that Germans, people from a comparatively successful economy, on a private basis, keep their country on the shortwave map with a number of small shortwave transmissions (rule of thumb: 1 kW-transmitters).

In the words of Ralph E. Gomory, a mathematician from the U.S.,

[w]e need successful industries and we need to innovate within them to keep them thriving.

Gomory didn’t mean to make a case for shortwave. But if you want to keep an interest in technology awake, among the public in general, and among the young in particular, make sure that there’s applied, easily comprehensible communications technology around.In that light, even during times of economic and political troubles, a transmitting site like Noblejas should be considered an opportunity, not a liability.

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Related

» A new SDR receiver, Oct 2, 2014
» A chat with the International Space Station (German), Merkur Online, June 29, 2014
» HAM Flower, Idealli, June 2008

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Wednesday, October 1, 2014

Deutsche Welle China Strategy: Statement by Reporters without Borders (RSF)

September 25 / September 30

25.09.2014 – Reporters without Borders Germany (ROG) calls on the director general of Deutsche Welle (DW), Peter Limbourg, to change Deutsche Welle`s strategy on China. During the last few weeks, the tax-financed German broadcaster Deutsche Welle has taken some alarming decisions related to its Chinese programme. Furthermore, Peter Limbourg has decided to agree on a highly controversial co-operation with CCTV – the Chinese state broadcaster.

The executive director of Reporters without Borders Germany, Christian Mihr, states: “We highly condemn the co-operation agreement between Deutsche Welle and the Chinese State broadcaster CCTV.” He continues: “This co-operation is incompatible with Deutsche Welle`s statutory mission as CCTV is part of the repressive apparatus directed against Chinese journalists. Deutsche Welle should not try to increase its reach in China at the expense of freedom of the press. As a member of the Reporters without Borders Germany board of trustees, we urgently call on Peter Limbourg to reconsider his decision.”

In a press release dated September 4, Deutsche Welle announced its intention to work with CCTV in the future. According to the statement, Deutsche Welle will produce music and business-related content together with CCTV. In addition, CCTV will broadcast an adaptation of Deutsche Welle`s lifestyle magazine Euromaxx (see: http://bit.ly/1sXLxjk).

CCTV IS A FUNDAMENTAL PILLAR OF CHINESE STATE PROPAGANDA

CCTV is China`s largest television broadcaster. At the organisational level, CCTV forms part of China`s State Administration of Press, Publication, Radio, Film and Television. Consequently, CCTV is directly connected to the government and plays a fundamental role in Chinese state propaganda. In fact, regulations force all other Chinese TV stations to broadcast CCTV`s 7pm main evening news.

During the last few months, CCTV has repeatedly broadcast “forced confessions” (see: http://bit.ly/1j3J0EI). During these broadcasts, critical journalists and bloggers were made to publicly criticise their own behaviour. On May 8, this was even done to a Chinese freelancer working for Deutsche Welle – to Gao Yu. The 70-year-old journalist has been held in criminal detention in China since she was arrested at the end of April (see: http://bit.ly/1yqVPB7).

REPORTERS WITHOUT BORDERS GERMANY`S LETTER TO PETER LIMBOURG

On September 16, Reporters without Borders Germany wrote to Peter Limbourg, the general director of Deutsche Welle, calling on him to answer a number of questions concerning Deutsche Welle`s cooperation with CCTV. This letter, available in German, can be accessed under: http://bit.ly/1ptN1jp. His answer is available in German under http://bit.ly/1vkzYFO.

Deutsche Welle describes the co-operation agreement with CCTV as a dialogue. However, numerous previous cases experienced by Reporters without Borders demonstrate that similar forms of communication and co-operation have usually been skilfully put to work for state propaganda. Reporters without Borders Germany doubts, that Deutsche Welle will be able to avoid such instrumentalisation.

Despite Peter Limbourg’s answer, certain questions remain unanswered:

How have the agreements between Deutsche Welle and CCTV been formulated? What exactly has been agreed to? Will Deutsche Welle supply content for CCTV and enable its Chinese partner to select what it wishes to broadcast? Or will CCTV have to broadcast all of Deutsche Welle`s contributions? How would this affect, for example, a China-critical programme on the artist Ai Weiwei? Could CCTV decide to reject such a programme?

Furthermore, it is still unclear why Su Yutong, who was working on Deutsche Welles`s China programme, was dismissed. Officially, she is said to have publicised internal matters. However, Reporters without Borders Germany is extremely worried that Su Yutong`s dismissal is related to Deutsche Welles`s new approach in its China-programme.

Our letter to Peter Limbourg included an invitation to participate in a panel discussion organised by Reporters without Borders Germany on “The Chinese media” aimed at clarifying these questions. Peter Limbourg made no mention of our invitation in his letter of response.

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Related

» Sanctions against Chinese State Media, Aug 29, 2014

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Tuesday, September 23, 2014

Deutsche Welle and the Dissidents: Skeletons in the Cupboard

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Market Segmentation in International Media Coverage / 国际媒体报道中有国际市场细分

Coverage concerning DW’s China department follows some kind of market segmentation: there is news for Germans, there’s news fort he international community, and there’s news for Chinese people. The news sources aren’t identical either.

就关于德国之声中文部有媒体报道来说有一种市场细分:有消息是给德国人的,有消息是给国际社会的,有消息是给中国人的。发布消息的来源也不一样。

For example, the Zhang Danhong incident was covered by Chinese and by German media.

比如说,张丹红事件是中国媒体报道的,又是德国媒体报道的。

The events of 2010 and 2011 – the sackings of Wang Fengbo, Zhu Hong, Li Qi und Wang Xueding – were covered by the Chinese media, but hardly by German media. Although I followed the DW story rather closely back then, I only learned about a reliable report which basically confirmed the open letter of the four when I had contacted Wang Fengbo. It was a report by a church-owned press agency, Evangelischer Pressedienst or EPD. This rather comprehensive report wasn’t online, but available from a database, accessible for all interested media, according to former DW editor Li Qi’s “China Nightmare of Deutsche Welle” (published in 2012).

2010 及2011的过程 — 王凤波,朱虹,李琦,及王雪 被停职的时候 — 是中国媒体报道的,但是德国媒体所报道的有关消息很少。虽然我当时比较关注德国之声的故事,但我跟王凤波联络之后才知道有一个可靠的,基本上确定王凤波和他三个被开除的同事在他们 公开信 所描述情况的报道。那个报道是德国福音教会的通讯社,Evangelischer Pressedienst (EPD)。他们的比较全面性的报道不在线的,但是据德国之声被停职编辑员李琦2012所出版的《德国之声的中国梦魇》,德国所有感兴趣的媒体会入口EPD的资料库。看来没有德国媒体感兴趣。

The current case of Su Yutong is covered by German, international, and Chinese media.

现在展现的苏雨桐事件是在德国报道的,又是在国际媒体报道的,又是在中国媒体报道的。

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Deutsche Welle QSL card confirming reception of Kigali relay station, on September 6, 2014, at 04:00 UTC.

If you think that JR and Deutsche Welle don’t communicate with each other, you are wrong: DW QSL card

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Zhang Danhong coverage (2008) / 关于张丹红的报道

One could summarize that Zhang Danhong’s case in 2008 got some attention from German and from Chinese media. Of course, German and Chinese mainstream media looked at things differently. In Germany, there were rather many allegations of Zhang Danhong’s „communist leanings“. Most of these reports didn’t express their own views but quoted activists, politicians, etc.. Purportedly, these media had no opinion of their own. This rather subtle approach is also becoming more widely spread in Chinese media.

总的来讲,2008年的张丹红事件在德国,中国的媒体都有所反映。当然,德国主流媒体和中国主流媒体的看法和说明完全不一样。在德国,ZDH 的 „亲共“ 的指控比较多。这些媒体的报道中,大多数不表示自己的看法,但是引述积极分子,政治家,等等的说法。据称,这些媒体报道就没有自己的看法。这个微妙的做法在中国的媒体也越来越多。

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What can be compared, and what can’t (2014) ? / 什么事情可不可以比较?

DW director Peter Limbourg said in a German television broadcast last week that Su Yutong’s exit had been a single case. And Su Yutong said in an interview with Boxun that her exit could not be compared with the case of Zhang Danhong.

在上个星期播送的一个德国电视台的节目中,德国之声台长彼得•林堡说苏雨桐被离职是单一的事情。但是苏雨桐受博讯访问时说,她自己和张丹红的事件这根本没有可比性

Limbourg is wrong: Su Yutong’s exit is no single case. It can be compared with the end of Wang Fengbo’s, Zhu Hong’s, Li Qi’s, and Wang Xueding’s employment.

但是林堡说的部队。苏雨桐被离职不是单一的事情。跟王凤波,朱虹,李琦,及王雪在2010,2011年被停职的情况可以比较。

And Su Yutong, Boxun, and DW, are all silent about those four cases from 2010 and 2011.

此外,苏雨桐,博讯,其他异议人士等等和DW有一个共同的特点:虽然他们的政治观点看来不一样,他们似乎都不愿意谈到2010/2011年在德国之声被停职的编辑员。

This has become DW’s and the dissidents’ common credibility gap.

现在,这个共同的特点是德国之声及异议人士共同的信誉差距。

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Main related tag:

» Deutsche Welle

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Related

» Be more Xinhua, Oct 10, 2009

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Saturday, September 20, 2014

Deutsche Welle director: Su Yutong “a single case”

German television broadcast a six-minute report on recent events at German foreign broadcaster Deutsche Welle (DW) on Wednesday last week.

Su Yutong, a blogger and freelancer who was removed from DW’s Chinese department on August 19, was in the German news on Wednesday – in a broadcast on one of Germany’s main two television channels, a media background magazine that starts about fourty minutes before midnight German local time. Asked by Channel 1 (ARD / Das Erste) reporters why Su had been fired, Deutsche Welle director Peter Limbourg said that

This was a single case when we had to had to disassociate with a freelancer who, unfortunately, became active against Deutsche Welle several times and who, to put it carefully, depicted staff and colleagues and managers at Deutsche Welle publicly in a, let’s put it cautiously, dishonarable*) way. That, I think, we can’t afford, just as no company worldwide can afford, and therefore, we drew the consequence in a single case.

Das war ein Einzelfall, wo wir uns von einer freien Mitarbeiterin trennen mussten, die leider mehrfach gegen die Deutsche Welle aktiv wurde und Mitarbeiter und Kollegen und Führungskräfte der Deutschen Welle öffentlich, sagen wir es mal vorsichtig, ehrverletzend dargestellt hat. Das können wir uns, glaube ich, wie kein anderes Unternehmen auf der Welt, eben auch nicht leisten, und insofern haben wir da im Einzelfall die Konsequenz gezogen.

Interestingly, Limbourg did not say that Su had revealed internal information – or ARD didn’t quote him with that during the six-minutes report.

Peter von Hein, former head of the Chinese department (after a return to this position in 2012, he has now once again been removed) had been critical of Deutsche Welle’s new China policy, too. Different from Su Yutong, however, he had voiced his reservations within the organisation, says the report.

Limbourg was asked critical questions about DW’s planned cooperation with China’s state television broadcaster CCTV, and it was also reported that Meinhard-Jörg Rudolph, referred to as a former “program observer” at DW, had to leave one month after Limbourg had taken office. Also asked his opinion, he warned that DW was becoming dependent on China.

There was no mention of the four editors sacked in 2010 and 2011, and no mention of the legal technicalities used to sack either them or Su Yutong.

That, apparently, would cut too closely to the arteries of industrial relations within German media.

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Note

*) There seem to be many translations on offer for the German word ehrverletzend, and neither may fit exactly judicially, in a foreign language. Literally, dishonerable seems to come closest.

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Saturday, September 13, 2014

German Journalists Association Press Release: DW Kowtow to China?

The following is a press release by the German Journalist’s Association (Deutscher Journalisten Verband, DJV), published on Thursday, concerning Deutsche Welle. Links within blockquotes added during translation. First read at Tabooless Babbles. Main link: Kotau vor China?

The German Journalists’ Association has called on Deutsche Welle director Peter Limbourg to support voices critical of China within the German foreign broadcaster, and not to constrain them. Under the new editorial management, too, internal editorial freedom needed to be preserved, DJV federal chairman Michael Konken demanded. “Political issues, with criticism of human-rights violations obviously among them, need to maintain an adequate share in Deutsche Welle’s programs.” “Fabric-conditioned” [or diluted] China coverage with the aim to get access to a censored market was no reasonable option for the German foreign broadcaster. The DJV expects Limbourg to preserve Deutsche Welle’s brand essence as a broadcaster under public law, independent from the state, that reports critically and at arms length about authoritarian regimes of all kinds. Deutsche Welle’s cooperations with Chinese state broadcasters and putting an end to the employment of an author critical of China would do more harm than good to the German foreign broadcaster. “A kowtow to the powerful in Peking doesn’t suit the broadcaster as a voice of liberty”, the DJV chairman said. External Communications Committee: Hendrik Zörner Check with phone 030/72 62 79 20, Fax 030/726 27 92 13

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Der Deutsche Journalisten-Verband hat den Intendanten der Deutschen Welle Peter Limbourg aufgefordert, China-kritische Stimmen im deutschen Auslandssender zu unterstützen und nicht zu behindern.

Auch unter der neuen Redaktionsleitung müsse die innere Redaktionsfreiheit gewahrt werden, forderte DJV-Bundesvorsitzender Michael Konken: „Politische Themen, zu denen selbstverständlich auch die Kritik an Menschenrechtsverletzungen gehört, müssen weiterhin einen angemessenen Anteil am Programmauftritt der Deutschen Welle haben.“ Eine „weichgespülte“ China-Berichterstattung mit dem Ziel, Zugang in einen zensierten Markt zu erhalten, könne für den deutschen Auslandsrundfunk keine vernünftige Option darstellen. Von Intendant Limbourg erwartet der DJV, dass er auch künftig den Markenkern der Deutschen Welle als einem  staatsunabhängigen, öffentlich-rechtlichen Sender bewahrt, der kritisch-distanziert über autoritäre Regime jeglicher Art berichtet. Die von Limbourg angekündigten Kooperationen mit chinesischen Staatssendern und die Beendigung der Tätigkeit einer China-kritischen Autorin durch die Deutsche Welle würden dem deutschen Auslandssender mehr schaden als nützen. „Ein Kotau vor den Mächtigen in Peking vertrüge sich nicht mit dem Ansehen des Senders als Stimme der Freiheit“, sagte der DJV-Vorsitzende. Referat Presse- und Öffentlichkeitsarbeit: Hendrik Zörner Bei Rückfragen: Tel. 030/72 62 79 20, Fax 030/726 27 92 13

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Updates/Related

» Peaceful, constructive journalism, Inquirer (Philippines), Sep 9, 2014
» Protest der Mitarbeiter, ver.di, Sep 5, 2014
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Wednesday, September 10, 2014

Deutsche Welle Task Plan: “Germany must not fall behind”

According to a press release on Wednesday, Deutsche Welle (DW) director Peter Limbourg handed the broadcasting station’s task plan to Norbert Lammert, president of German federal parliament or Bundestag, on Tuesday. The plan (Aufgabenplanung 2014 – 2017) is both a to-do-list and project description, and a request to parliament to fund the projects it contains. On the DW photo, Limbourg manages to look like Lammert’s rich and benevolent uncle with lots to offer.  The photo was shot by Jan Röhl, a freelance photographer in Berlin, who has made photos for DW every now and then and whose website says that every theme should be photographed in a way that makes the beholder wish to experience the displayed situation or to buy the product (das jeweilige Motiv sollte so fotografiert werden, dass der Betrachter den Wunsch verspürt, die dargestellte Situation zu erleben, das Produkt zu erwerben).

“We want to face up to international competition better. To do that, DW has initiated an ambitious course of reorientation”, the director said during the presentation of DW’s strategy for the coming four years. “The interest among global decision makers and opinion formers in our country continues growing. Especially during international crisis and conflicts, the German positions are sought for. Germany’s medial voice in the world communicates it – multi-medial and in thirty languages.”

„Wir wollen uns dem internationalen Wettbewerb besser stellen. Dazu hat die DW einen ambitionierten Kurs der Neuausrichtung eingeleitet“, sagte der Intendant bei der Überreichung der DW-Strategie für die kommenden vier Jahre. „Das Interesse der globalen Entscheider und Meinungsbildner an unserem Land wächst weiter. Gerade in internationalen Krisen und Konflikten sind die deutschen Positionen gefragt. Deutschlands mediale Stimme in der Welt vermittelt sie – multimedial und in 30 Sprachen.“

To the Bundestag president, Limbourg pointed out the enormous efforts made by other states as they strengthened  their global soft power. Russia, for example was advancing the launch of its foreign television program Russia Today’s German program. China, too, was strengthening its medial foreign representation. With this task plan, “we want to convince German politics that Germany must not fall behind in this field”, the director said.

Gegenüber dem Bundestagspräsidenten wies Limbourg auf die enormen Anstrengungen hin, die andere Staaten zur Stärkung ihrer Soft-power in der Welt unternehmen. So treibe Russland den Start eines deutschsprachigen Programms seines Auslandsfernsehens Russia Today voran. Auch China baue seine mediale Außenrepräsentanz aus. Mit der jetzt vorgelegten Aufgabenplanung „wollen wir die deutsche Politik überzeugen, dass Deutschland hier nicht ins Hintertreffen geraten darf“, so der Intendant.

Bundestag President Lammert said: “During these times of current crises, Deutsche Welle fulfills the growingly important task to inform impartially and to explain things. The German program of Deutsche Welle should continue to play an important role.

Bundestagspräsident Norbert Lammert sagte: „Gerade in diesen Zeiten aktueller Krisen erfüllt die Deutsche Welle die immer wichtiger werdende Aufgabe, objektiv zu informieren und aufzuklären. Dabei sollte das deutsche Programm der Deutschen Welle weiterhin eine wichtige Rolle spielen.“

The German program should continue to play an important role. Hear, hear.

Either way, the press release points out that English is meant to become the “flagship” (of DW content, apparently). The focus on English isn’t new, nor is the stated requirement that all content would be planned consistently multi-medially, and interlocked with each other. Interaction with global decisionmakers (“globale Entscheider”) and participants in the formation of political opinion (“Teilnehmer an der politischen Meinungsbildung”), not least by means of “social media” is also emphasized.

Parliament President Lammert should be careful what he wishes for. If German programs should indeed continue to play an important role at DW, chances are that the German language will be savaged by dead sheep. The Germish used in the press release sounds like a washing powder commercial – only less succinct.

Persil washes whiter.

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Related

If Congress will pay, July 5, 2012
Trying to Pigeonhole, Feb 19, 2012
Opinion Leaders, May 20, 2011

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