Posts tagged ‘journalism’

Tuesday, October 28, 2014

Quick Review: Princess Cheng, the Dalai Lama, and the Motherpapers

Stay away from blogging for a fortnight, and you will miss out on a lot of news. Here are some that caught my attention during the past two weeks, without time to blog about them, let alone making a real translation of it.

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1. This Land is my Land: Princess Wencheng, from Tang China to Tibet

Wang Lixiong, a Chinese tibetologist, described his take on the Tang Dynasty’s motives to get Princess Wencheng married to then Tibetan King King Songtsän Gampo.

Wang’s take is that the mere fact that you marry one of your princesses to the ruler of a distant land still doesn’t make that ruler’s land your land. If and how far his view may differ from the narratives Chinese propaganda has spread abroad successfully, would take a good translation of the entire blogpost, as published by Tsering Woeser, on October 23.

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2. That Land is China’s Land: no Entry into South Africa for Dalai Lama

I’m wondering if the Dalai Lama expects to see the country of South Africa in his lifetime. Chinafile collected some links and reactions to this most recent – apparent – refusal from Pretoria to grant Tibet’s spiritual leader a visa.

Pretoria reportedly also blocked a Dalai Lama visit in March 2009. Less than two month later, then South African minister for International Relations Maite Nkoana-Mashabane said that the Dalai Lama could now visit South Africa any time he wanted.

Anyway. So far, it hasn’t happened.

one_hundred_fake_euros

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3. What shall we do with the Motherpapers?

Nothing, says China Media Project (CMP), Hong Kong, a website observing the mainland Chinese media scene.

Not if it is about People’s Daily, the mother of all motherpapers, anyway. Motherpapers, writes CMP, usually get their budgets right from the Chinese Communist Party, and may also be supported by their child papers (which are more commercial, carry more advertising, and may have more interested readers). Because you can’t discuss the real challenges in China.

Personal note: I’m sometimes criticized by Chinese people for reading People’s Daily or other orthodox stuff, and for watching Xinwen Lianbo, the main CCTV news broadcast. There are so many more interesting media, they say.

Which is true. But as the CCP never invites me to their schooling sessions, not even on village level, motherpapers and CCTV is all I can get for my better information about how the party is ticking.

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There’s still more stuff I (just as superficially) read during the second half of October, but I might still get round to them in some more detail.

Saturday, October 4, 2014

Deutsche Welle projects: “cooperating” with CCTV, “countering” Russia Today

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Main link: Druck auf die Deutsche Welle, October 1, 2014

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1. News article: “Pressure on Deutsche Welle”

Deutsche Welle (DW) director Peter Limbourg advocates a role for the foreign broadcaster as an English-language counterweight to Russian propaganda outlet Russia Today, according to an article published by Kölnische Rundschau, a paper from Cologne, on October 1. “It’s not about responding to massive Russian propaganda with ‘counter-propaganda’, but about conveying our free democratic concept by means of good journalism, in accordance with Western standards, the paper quotes Limbourg.

The two parties that have formed Germany’s federal government in a “grand coaliton” since December 2013 differ about the idea. While Roderich Kieswetter, a member of parliament from chancellor Angela Merkel’s Christian Democratic Party (CDU), likes the idea that someone “counters with medial elucidation”, the Social Democrats’ (SPD) parliamentary budget commission member Johannes Kahrs is skeptical: “I don’t think much of propaganda”. He added that “to state our values should be as much a matter of course as paying the DW employees in accordance with tariffs”.

Neither CDU nor SPD have committed themselves to increasing DW funds so as to enable the station to counter Russia Today.

Either way, Kölnische Rundschau writes, Limbourg is “under heavy pressure”, “on several fronts”. German news magazine Der Spiegel had reviewed DW’s China coverage critically – ever since freelance journalist Su Yutong had been fired, a constant stream of accusations that Limbourg had “kowtowed” to Beijing kept flowing, and Limbourg’s cooperation plans with Chinese state television CCTV had been “another step on a course that was being criticized as precarious”. Christian Mihr, head of the German section of Reporters without Borders (RSF), had told conservative Frankfurter Allgemeine Zeitung (FAZ) that his organization “sharply condemned” the cooperation, and the Green-leaning paper taz pointed out that CCTV had broadcast several “public confessions” of journalists and bloggers. Markus Löning, the federal government’s human-rights commissioner, criticized Limbourg’s plans as “dangerously naive”.

Kölnische Rundschau also points out that some 200 employees have lost some or all of their work at DW. Freelancers are said to be particularly affected by saving measures.

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2. Assessment

Are Limbourg’s plans doomed already? Not necessarily. While recent decisions are controversial, Limbourg might still see them through – or back down in certain, but not all fields, depending on how support and opposition develop. When it comes to “cooperation” with party mouthpieces from China, there’s probably a lot of silent support in Germany that isn’t always reflected in the media. At least some circles in German business, the Asia-Pacific Committee of German Business (APA), criticized German media this summer for being “inaccurate” in their China coverage, according to a report by Deutsche Presseagentur (dpa),:

It was “the common task of governments and companies on both sides to promote a good reputation of Chinese companies in Germany”, the recommendations, on hand at dpa newsagency in Beijing on Tuesday [July 8], say. This was about a “fair and accurate” presentation. Background [of these recommendations?] is Chinese criticism of German media which “irresponsibly and inaccurately report about Chinese human rights and political issues”, a position paper still in progress says.

APA chairman Hubert Lienhard, talking to journalists, resolutely denied the existence of this paragraph in the raft. However, only a week ago, a draft of the paper containing this criticism circulated in the German embassy in Beijing. Accusations like these were, however, not adopted in the recommendations to the two heads of government, recommendations the APA commission does not want to publish. [...]

It is this kind of climate where business interests gain weight, and where principles go down. That said, at least publicly, the German federal government wasn’t sympathetic towards the APA recomendations.

While former German chancellor Gerhard Schröder, chairman of the board at Nord Stream AG, a consortium for construction and operation of the Nord Stream submarine pipeline between Vyborg in Russia and Greifswald in Germany, tirelessly advocates cooperation with Russia, Moscow doesn’t appear to have nearly as much sway over German published opinion or business as Beijing.

This doesn’t seem to suggest that countering Russian propaganda should be a priority. But it’s an easier target than Chinese propaganda.

And many Western “opinion formers” have apparently felt haunted by Russian propaganda, or by what they consider to be the effects of it, right at home.

Confucius Institutes are apparently much less offensive.

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Related Tag

» Deutsche Welle

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Related

» Chinesische Rochade, FAZ, Sept 26, 2014
» Weichgespült, DJV, Sept 15, 2014

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Wednesday, October 1, 2014

Deutsche Welle China Strategy: Statement by Reporters without Borders (RSF)

September 25 / September 30

25.09.2014 – Reporters without Borders Germany (ROG) calls on the director general of Deutsche Welle (DW), Peter Limbourg, to change Deutsche Welle`s strategy on China. During the last few weeks, the tax-financed German broadcaster Deutsche Welle has taken some alarming decisions related to its Chinese programme. Furthermore, Peter Limbourg has decided to agree on a highly controversial co-operation with CCTV – the Chinese state broadcaster.

The executive director of Reporters without Borders Germany, Christian Mihr, states: “We highly condemn the co-operation agreement between Deutsche Welle and the Chinese State broadcaster CCTV.” He continues: “This co-operation is incompatible with Deutsche Welle`s statutory mission as CCTV is part of the repressive apparatus directed against Chinese journalists. Deutsche Welle should not try to increase its reach in China at the expense of freedom of the press. As a member of the Reporters without Borders Germany board of trustees, we urgently call on Peter Limbourg to reconsider his decision.”

In a press release dated September 4, Deutsche Welle announced its intention to work with CCTV in the future. According to the statement, Deutsche Welle will produce music and business-related content together with CCTV. In addition, CCTV will broadcast an adaptation of Deutsche Welle`s lifestyle magazine Euromaxx (see: http://bit.ly/1sXLxjk).

CCTV IS A FUNDAMENTAL PILLAR OF CHINESE STATE PROPAGANDA

CCTV is China`s largest television broadcaster. At the organisational level, CCTV forms part of China`s State Administration of Press, Publication, Radio, Film and Television. Consequently, CCTV is directly connected to the government and plays a fundamental role in Chinese state propaganda. In fact, regulations force all other Chinese TV stations to broadcast CCTV`s 7pm main evening news.

During the last few months, CCTV has repeatedly broadcast “forced confessions” (see: http://bit.ly/1j3J0EI). During these broadcasts, critical journalists and bloggers were made to publicly criticise their own behaviour. On May 8, this was even done to a Chinese freelancer working for Deutsche Welle – to Gao Yu. The 70-year-old journalist has been held in criminal detention in China since she was arrested at the end of April (see: http://bit.ly/1yqVPB7).

REPORTERS WITHOUT BORDERS GERMANY`S LETTER TO PETER LIMBOURG

On September 16, Reporters without Borders Germany wrote to Peter Limbourg, the general director of Deutsche Welle, calling on him to answer a number of questions concerning Deutsche Welle`s cooperation with CCTV. This letter, available in German, can be accessed under: http://bit.ly/1ptN1jp. His answer is available in German under http://bit.ly/1vkzYFO.

Deutsche Welle describes the co-operation agreement with CCTV as a dialogue. However, numerous previous cases experienced by Reporters without Borders demonstrate that similar forms of communication and co-operation have usually been skilfully put to work for state propaganda. Reporters without Borders Germany doubts, that Deutsche Welle will be able to avoid such instrumentalisation.

Despite Peter Limbourg’s answer, certain questions remain unanswered:

How have the agreements between Deutsche Welle and CCTV been formulated? What exactly has been agreed to? Will Deutsche Welle supply content for CCTV and enable its Chinese partner to select what it wishes to broadcast? Or will CCTV have to broadcast all of Deutsche Welle`s contributions? How would this affect, for example, a China-critical programme on the artist Ai Weiwei? Could CCTV decide to reject such a programme?

Furthermore, it is still unclear why Su Yutong, who was working on Deutsche Welles`s China programme, was dismissed. Officially, she is said to have publicised internal matters. However, Reporters without Borders Germany is extremely worried that Su Yutong`s dismissal is related to Deutsche Welles`s new approach in its China-programme.

Our letter to Peter Limbourg included an invitation to participate in a panel discussion organised by Reporters without Borders Germany on “The Chinese media” aimed at clarifying these questions. Peter Limbourg made no mention of our invitation in his letter of response.

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Related

» Sanctions against Chinese State Media, Aug 29, 2014

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Tuesday, September 23, 2014

Deutsche Welle and the Dissidents: Skeletons in the Cupboard

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Market Segmentation in International Media Coverage / 国际媒体报道中有国际市场细分

Coverage concerning DW’s China department follows some kind of market segmentation: there is news for Germans, there’s news fort he international community, and there’s news for Chinese people. The news sources aren’t identical either.

就关于德国之声中文部有媒体报道来说有一种市场细分:有消息是给德国人的,有消息是给国际社会的,有消息是给中国人的。发布消息的来源也不一样。

For example, the Zhang Danhong incident was covered by Chinese and by German media.

比如说,张丹红事件是中国媒体报道的,又是德国媒体报道的。

The events of 2010 and 2011 – the sackings of Wang Fengbo, Zhu Hong, Li Qi und Wang Xueding – were covered by the Chinese media, but hardly by German media. Although I followed the DW story rather closely back then, I only learned about a reliable report which basically confirmed the open letter of the four when I had contacted Wang Fengbo. It was a report by a church-owned press agency, Evangelischer Pressedienst or EPD. This rather comprehensive report wasn’t online, but available from a database, accessible for all interested media, according to former DW editor Li Qi’s “China Nightmare of Deutsche Welle” (published in 2012).

2010 及2011的过程 — 王凤波,朱虹,李琦,及王雪 被停职的时候 — 是中国媒体报道的,但是德国媒体所报道的有关消息很少。虽然我当时比较关注德国之声的故事,但我跟王凤波联络之后才知道有一个可靠的,基本上确定王凤波和他三个被开除的同事在他们 公开信 所描述情况的报道。那个报道是德国福音教会的通讯社,Evangelischer Pressedienst (EPD)。他们的比较全面性的报道不在线的,但是据德国之声被停职编辑员李琦2012所出版的《德国之声的中国梦魇》,德国所有感兴趣的媒体会入口EPD的资料库。看来没有德国媒体感兴趣。

The current case of Su Yutong is covered by German, international, and Chinese media.

现在展现的苏雨桐事件是在德国报道的,又是在国际媒体报道的,又是在中国媒体报道的。

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Deutsche Welle QSL card confirming reception of Kigali relay station, on September 6, 2014, at 04:00 UTC.

If you think that JR and Deutsche Welle don’t communicate with each other, you are wrong: DW QSL card

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Zhang Danhong coverage (2008) / 关于张丹红的报道

One could summarize that Zhang Danhong’s case in 2008 got some attention from German and from Chinese media. Of course, German and Chinese mainstream media looked at things differently. In Germany, there were rather many allegations of Zhang Danhong’s „communist leanings“. Most of these reports didn’t express their own views but quoted activists, politicians, etc.. Purportedly, these media had no opinion of their own. This rather subtle approach is also becoming more widely spread in Chinese media.

总的来讲,2008年的张丹红事件在德国,中国的媒体都有所反映。当然,德国主流媒体和中国主流媒体的看法和说明完全不一样。在德国,ZDH 的 „亲共“ 的指控比较多。这些媒体的报道中,大多数不表示自己的看法,但是引述积极分子,政治家,等等的说法。据称,这些媒体报道就没有自己的看法。这个微妙的做法在中国的媒体也越来越多。

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What can be compared, and what can’t (2014) ? / 什么事情可不可以比较?

DW director Peter Limbourg said in a German television broadcast last week that Su Yutong’s exit had been a single case. And Su Yutong said in an interview with Boxun that her exit could not be compared with the case of Zhang Danhong.

在上个星期播送的一个德国电视台的节目中,德国之声台长彼得•林堡说苏雨桐被离职是单一的事情。但是苏雨桐受博讯访问时说,她自己和张丹红的事件这根本没有可比性

Limbourg is wrong: Su Yutong’s exit is no single case. It can be compared with the end of Wang Fengbo’s, Zhu Hong’s, Li Qi’s, and Wang Xueding’s employment.

但是林堡说的部队。苏雨桐被离职不是单一的事情。跟王凤波,朱虹,李琦,及王雪在2010,2011年被停职的情况可以比较。

And Su Yutong, Boxun, and DW, are all silent about those four cases from 2010 and 2011.

此外,苏雨桐,博讯,其他异议人士等等和DW有一个共同的特点:虽然他们的政治观点看来不一样,他们似乎都不愿意谈到2010/2011年在德国之声被停职的编辑员。

This has become DW’s and the dissidents’ common credibility gap.

现在,这个共同的特点是德国之声及异议人士共同的信誉差距。

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Main related tag:

» Deutsche Welle

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Related

» Be more Xinhua, Oct 10, 2009

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Saturday, September 20, 2014

Deutsche Welle director: Su Yutong “a single case”

German television broadcast a six-minute report on recent events at German foreign broadcaster Deutsche Welle (DW) on Wednesday last week.

Su Yutong, a blogger and freelancer who was removed from DW’s Chinese department on August 19, was in the German news on Wednesday – in a broadcast on one of Germany’s main two television channels, a media background magazine that starts about fourty minutes before midnight German local time. Asked by Channel 1 (ARD / Das Erste) reporters why Su had been fired, Deutsche Welle director Peter Limbourg said that

This was a single case when we had to had to disassociate with a freelancer who, unfortunately, became active against Deutsche Welle several times and who, to put it carefully, depicted staff and colleagues and managers at Deutsche Welle publicly in a, let’s put it cautiously, dishonarable*) way. That, I think, we can’t afford, just as no company worldwide can afford, and therefore, we drew the consequence in a single case.

Das war ein Einzelfall, wo wir uns von einer freien Mitarbeiterin trennen mussten, die leider mehrfach gegen die Deutsche Welle aktiv wurde und Mitarbeiter und Kollegen und Führungskräfte der Deutschen Welle öffentlich, sagen wir es mal vorsichtig, ehrverletzend dargestellt hat. Das können wir uns, glaube ich, wie kein anderes Unternehmen auf der Welt, eben auch nicht leisten, und insofern haben wir da im Einzelfall die Konsequenz gezogen.

Interestingly, Limbourg did not say that Su had revealed internal information – or ARD didn’t quote him with that during the six-minutes report.

Peter von Hein, former head of the Chinese department (after a return to this position in 2012, he has now once again been removed) had been critical of Deutsche Welle’s new China policy, too. Different from Su Yutong, however, he had voiced his reservations within the organisation, says the report.

Limbourg was asked critical questions about DW’s planned cooperation with China’s state television broadcaster CCTV, and it was also reported that Meinhard-Jörg Rudolph, referred to as a former “program observer” at DW, had to leave one month after Limbourg had taken office. Also asked his opinion, he warned that DW was becoming dependent on China.

There was no mention of the four editors sacked in 2010 and 2011, and no mention of the legal technicalities used to sack either them or Su Yutong.

That, apparently, would cut too closely to the arteries of industrial relations within German media.

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Note

*) There seem to be many translations on offer for the German word ehrverletzend, and neither may fit exactly judicially, in a foreign language. Literally, dishonerable seems to come closest.

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Wednesday, September 17, 2014

Military Training in the Garden of Growing Imams

Main link: Xinjiang Islamic Institute conducts its First Military Training

China News Service (中国新闻社), China’s second-largest newsagency, published nine photos on Monday, of a military drill at Xinjiang Islamic Institute in Urumqi (Ürümqi), East Turkestan (aka Xinjiang).

Each of the nine photos comes with the same note which reads:

According to PLA Daily‘s microblog on September 15, Xinjiang Islamic Institute invited the political department of Xinjiang Military Region to carry out military training of 80 students who enrolled at the Institute this year. The military region [department] specifically chose eight military-political officers and soldiers of excellent quality [toughness] who speak both Uighur and Chinese. During the ten days of military training, the students learn basic military subjects, take part in defense lectures, and watch ethnic-unity propaganda movies.

据军报记者微博9月15日报道,新疆伊斯兰教经学院邀请新疆军区政治部为 该院今年招收的80名新学员进行军训。军区专门从某红军师抽选了8名维语、汉语兼通、军政素质过硬的官兵担任教官。为期10天的军训中,学员们学习基本军 事课目,参加国防知识讲座、观看民族团结宣传片。

Click the following links for the photos.

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Beijing review, an English-language propaganda paper, referred to the Islamic Institute as a garden of young imams in a 2009 online article.

And in 2008, China Radio International‘s (CRI) German service quoted the Institute’s deputy director as follows:

“My home was very far from the Uighur school. Up to high school, I visited a school of the Han nationality. When I didn’t pass the entrance exam for university, I was very sad. My parents comforted me and said that university wasn’t the only way of further education. We are Muslims, they said. Therefore, you should be in the know about Islam. You should look into your religion and study Islam.”

“Mein Zuhause lag sehr weit von der uigurischen Schule entfernt. Ich besuchte bis zur Oberschule die Schule der Han-Nationalität. Als ich dann später die Aufnahmeprüfung für die Universität nicht bestanden hatte, war ich sehr traurig. Meine Eltern trösteten mich und erklärten mir, dass die Universität nicht die einzige mögliche weitere Ausbildung war. Wir sind Muslime, sagten sie. Daher sollst Du gut über den Islam Bescheid wissen. Du solltest dich also intensiver mit Deiner Religion auseinandersetzen und den Islam studieren.”

The PLA photo story is carried by a number of Chinese websites, including Xinhua newsagency online, CCTV, and, – no surprise – Huanqiu Shibao.

And nothing satisfies a true Chinese patriot, at least not according to the latest comment (from Shenzhen):

Our country puts too much emphasis on the culture of different nationalities and neglects unified cultural education, particularly the education in Chinese culture for national minorities. It seems that there are many races among Americans, but it is the same English language and the same writing form for everyone. Put Chinese ideological and cultural education first, and [put regional ethnic culture [second] as a supplement.

我国太重视各民族文化而忽视了统一文化的教育,尤其是对少数民族的中华文化教育。似乎美国人种族很多,但都是英语,一样的字体。大中华思想文化教育为先,地方民族文化为辅。

But the previous commenter, from Zhejiang Province, dislikes the military component of “education”:

These Muslim students should rather study Chinese language [hanyu] and Confucian thought. To teach military subjects among institute students who aren’t yet mature isn’t quite appropriate. Not even ten percent of Uighur students in Xinjiang speak Chinese, and among the Islamic students from southern Xinjiang, even fewer speak Chinese. The state must vigorously expand Chinese-language and Chinese cultural education among national minorities, to make them recognize that their identity and ideology is Chinese.

这些伊斯兰教的学生更应该学习汉语和中国儒家思想,军训这样带有军事化的东西在一些思想不成熟的宗教学生中开展不是十分妥当。新疆的维族学生中会说汉语的学生不倒百分之十,尤其这些伊斯兰教的学生主要来自南疆地区,会说汉语的为更是稀少。国家应当大力开展对少数民族学生的汉语和中华文化教育,让他们认同他们是中国人的身份和思想。

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Related

» Religion and Peace, People’s Daily, Sep 17, 2014
» Come sigh with us, Aug 17, 2014
» Kunming Attack, March 3, 2014
» Golden vase of unity, Dec 26, 2010

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Saturday, September 13, 2014

German Journalists Association Press Release: DW Kowtow to China?

The following is a press release by the German Journalist’s Association (Deutscher Journalisten Verband, DJV), published on Thursday, concerning Deutsche Welle. Links within blockquotes added during translation. First read at Tabooless Babbles. Main link: Kotau vor China?

The German Journalists’ Association has called on Deutsche Welle director Peter Limbourg to support voices critical of China within the German foreign broadcaster, and not to constrain them. Under the new editorial management, too, internal editorial freedom needed to be preserved, DJV federal chairman Michael Konken demanded. “Political issues, with criticism of human-rights violations obviously among them, need to maintain an adequate share in Deutsche Welle’s programs.” “Fabric-conditioned” [or diluted] China coverage with the aim to get access to a censored market was no reasonable option for the German foreign broadcaster. The DJV expects Limbourg to preserve Deutsche Welle’s brand essence as a broadcaster under public law, independent from the state, that reports critically and at arms length about authoritarian regimes of all kinds. Deutsche Welle’s cooperations with Chinese state broadcasters and putting an end to the employment of an author critical of China would do more harm than good to the German foreign broadcaster. “A kowtow to the powerful in Peking doesn’t suit the broadcaster as a voice of liberty”, the DJV chairman said. External Communications Committee: Hendrik Zörner Check with phone 030/72 62 79 20, Fax 030/726 27 92 13

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Der Deutsche Journalisten-Verband hat den Intendanten der Deutschen Welle Peter Limbourg aufgefordert, China-kritische Stimmen im deutschen Auslandssender zu unterstützen und nicht zu behindern.

Auch unter der neuen Redaktionsleitung müsse die innere Redaktionsfreiheit gewahrt werden, forderte DJV-Bundesvorsitzender Michael Konken: „Politische Themen, zu denen selbstverständlich auch die Kritik an Menschenrechtsverletzungen gehört, müssen weiterhin einen angemessenen Anteil am Programmauftritt der Deutschen Welle haben.“ Eine „weichgespülte“ China-Berichterstattung mit dem Ziel, Zugang in einen zensierten Markt zu erhalten, könne für den deutschen Auslandsrundfunk keine vernünftige Option darstellen. Von Intendant Limbourg erwartet der DJV, dass er auch künftig den Markenkern der Deutschen Welle als einem  staatsunabhängigen, öffentlich-rechtlichen Sender bewahrt, der kritisch-distanziert über autoritäre Regime jeglicher Art berichtet. Die von Limbourg angekündigten Kooperationen mit chinesischen Staatssendern und die Beendigung der Tätigkeit einer China-kritischen Autorin durch die Deutsche Welle würden dem deutschen Auslandssender mehr schaden als nützen. „Ein Kotau vor den Mächtigen in Peking vertrüge sich nicht mit dem Ansehen des Senders als Stimme der Freiheit“, sagte der DJV-Vorsitzende. Referat Presse- und Öffentlichkeitsarbeit: Hendrik Zörner Bei Rückfragen: Tel. 030/72 62 79 20, Fax 030/726 27 92 13

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Updates/Related

» Peaceful, constructive journalism, Inquirer (Philippines), Sep 9, 2014
» Protest der Mitarbeiter, ver.di, Sep 5, 2014
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Wednesday, September 10, 2014

Deutsche Welle Task Plan: “Germany must not fall behind”

According to a press release on Wednesday, Deutsche Welle (DW) director Peter Limbourg handed the broadcasting station’s task plan to Norbert Lammert, president of German federal parliament or Bundestag, on Tuesday. The plan (Aufgabenplanung 2014 – 2017) is both a to-do-list and project description, and a request to parliament to fund the projects it contains. On the DW photo, Limbourg manages to look like Lammert’s rich and benevolent uncle with lots to offer.  The photo was shot by Jan Röhl, a freelance photographer in Berlin, who has made photos for DW every now and then and whose website says that every theme should be photographed in a way that makes the beholder wish to experience the displayed situation or to buy the product (das jeweilige Motiv sollte so fotografiert werden, dass der Betrachter den Wunsch verspürt, die dargestellte Situation zu erleben, das Produkt zu erwerben).

“We want to face up to international competition better. To do that, DW has initiated an ambitious course of reorientation”, the director said during the presentation of DW’s strategy for the coming four years. “The interest among global decision makers and opinion formers in our country continues growing. Especially during international crisis and conflicts, the German positions are sought for. Germany’s medial voice in the world communicates it – multi-medial and in thirty languages.”

„Wir wollen uns dem internationalen Wettbewerb besser stellen. Dazu hat die DW einen ambitionierten Kurs der Neuausrichtung eingeleitet“, sagte der Intendant bei der Überreichung der DW-Strategie für die kommenden vier Jahre. „Das Interesse der globalen Entscheider und Meinungsbildner an unserem Land wächst weiter. Gerade in internationalen Krisen und Konflikten sind die deutschen Positionen gefragt. Deutschlands mediale Stimme in der Welt vermittelt sie – multimedial und in 30 Sprachen.“

To the Bundestag president, Limbourg pointed out the enormous efforts made by other states as they strengthened  their global soft power. Russia, for example was advancing the launch of its foreign television program Russia Today’s German program. China, too, was strengthening its medial foreign representation. With this task plan, “we want to convince German politics that Germany must not fall behind in this field”, the director said.

Gegenüber dem Bundestagspräsidenten wies Limbourg auf die enormen Anstrengungen hin, die andere Staaten zur Stärkung ihrer Soft-power in der Welt unternehmen. So treibe Russland den Start eines deutschsprachigen Programms seines Auslandsfernsehens Russia Today voran. Auch China baue seine mediale Außenrepräsentanz aus. Mit der jetzt vorgelegten Aufgabenplanung „wollen wir die deutsche Politik überzeugen, dass Deutschland hier nicht ins Hintertreffen geraten darf“, so der Intendant.

Bundestag President Lammert said: “During these times of current crises, Deutsche Welle fulfills the growingly important task to inform impartially and to explain things. The German program of Deutsche Welle should continue to play an important role.

Bundestagspräsident Norbert Lammert sagte: „Gerade in diesen Zeiten aktueller Krisen erfüllt die Deutsche Welle die immer wichtiger werdende Aufgabe, objektiv zu informieren und aufzuklären. Dabei sollte das deutsche Programm der Deutschen Welle weiterhin eine wichtige Rolle spielen.“

The German program should continue to play an important role. Hear, hear.

Either way, the press release points out that English is meant to become the “flagship” (of DW content, apparently). The focus on English isn’t new, nor is the stated requirement that all content would be planned consistently multi-medially, and interlocked with each other. Interaction with global decisionmakers (“globale Entscheider”) and participants in the formation of political opinion (“Teilnehmer an der politischen Meinungsbildung”), not least by means of “social media” is also emphasized.

Parliament President Lammert should be careful what he wishes for. If German programs should indeed continue to play an important role at DW, chances are that the German language will be savaged by dead sheep. The Germish used in the press release sounds like a washing powder commercial – only less succinct.

Persil washes whiter.

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Related

If Congress will pay, July 5, 2012
Trying to Pigeonhole, Feb 19, 2012
Opinion Leaders, May 20, 2011

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