The following is a translation of the fifth chapter of the CCP Central Committee’s “cultural document”. For more background concerning the document, see that previous post.
7) Deepen Reform and Opening Further, Accelerate and Establish Systems which are Conducive to the Prosperous Development of Culture
Culture guides the mood of our times, and is the area most in need of innovation. We must firmly grasp the correct direction, accelerate the promotion of cultural mechanisms, built sound leadership by party committees, administrative management, industrial self-regulation, social supervision, enterprises, institutions and units (danwei) which operate in accordance with the law, based on cultural management systems and vigorous cultural production systems, bring positive market factors in to play in the process of cultural resource allocation, make culture get past [old] patterns, and add strong dynamic force to prosperous cultural development.
a) Deepen reform of state-owned cultural units. By focusing on establishing a system of modern enterprise, accelerate and promote the reform of operational cultural units, and foster mainframes in conformity with the market. Specify the cultural units’ characters and functions scientifically, distinguish between them, classify them, take a progressive approach, open them gradually, promote normal state-owned cultural ensembles and troupes, press products which are not about current affairs or politics, [ownership transformation of news websites (?) - 新闻网站转企改制], expand the fruits of publication, distribution, and the film industry’s reform, accelerate their transformation into companies and public limited companies, perfect corporate governance structures in line with modern enterprise system requirements, and reflecting the cultural enterprises’ characteristic assets and operations and management organization. Innovate the investment and financial systems, support state-owned cultural companies’ as they face the capital markets, and support them in attracting social capital, and in carrying out joint-stock transformation. Keep the attributes of public benefit in mind, strengthen the service functions, increase vital development, comprehensively promote cultural units’ human resources and income allocation, social insurance systems’ reform, clear service specifications and the strengthening of performance evaluation in mind. Innovate public cultural service facilities’ operational mechanisms, attract personalities who represent society, professionals, and apply grassroots participation and management. Promote the progressive perfection of party publications’, radio, and television management and operational mechanisms. Promote the application of entrepreneurial management at the units, such as normal current-affairs publishing houses, non-profit publishing houses, ensembles and troupes who represent national characteristics and the country’s artistic level, enhance exposure to the markets, and the ability to serve the masses.
b) A sound, modern culture market system. To promote cultural products and key elements floating reasonably all over the country, an orderly, modern market system for unified and open competition must be built. The focus must be on the development of books and other publications, digital audio and video products, performing arts and entertainment, television series, cartoons, animation, and [computer] games, and similar markets, for the further perfection of a comprehensive international Chinese platform on fairs and exhibitions, etc. Develop chain operation, commodity circulation and distribution, e-commerce and other modern organizations and forms, accelerate the building of large-scale distribution enterprises and logistical bases for cultural products, build distributional networks for cultural products that understand urban and rural needs, with the big cities as the centers, with small- and medium-sized cities complementing them. Accelerate the development of property rights [or ownership rights], copyright, and key markets like those for technology and information, carefully manage major exchange [markets] for cultural property rights, norms, and transactions of cultural assets and artistic works. Strengthen the trade’s organizational building, and build sound intermediary structures.
c) Innovate the cultural management system. Deepen reform of administrative and management systems, accelerate the transformation of government functions, strengthen the functions of policy adjustment, market supervision, social management, and public service, promote the separation of politics and enterprise, separation of politics and business, and provide a reasonable order to the relationship between government and cultural enterprises and units, through control and adjustment. Perfect personnel management, operational management, asset management and lead it into the direction of a combined management system of state-owned cultural assets [or - not sure about the correct translation here - a state-owned management system]. Build a sound and comprehensive administrative and law-enforcement structure for the culture market, and promote a sub-provincial and sub-city administration and responsibility mainstay. Accelerate cultural legislation, define and perfect the laws and regulations concerning the protection of public cultural services, the rejuvenation of the cultural industries, cultural market management, and increase the legal level of cultural construction. Adhere to the management and organizational system, implement principles of who is responsible, and who is in charge, strictly apply policies of cultural capital, cultural enterprise, access and non-access to the cultural product markets, comprehensively apply legal, administrative, economic and technological means to increase management efficiency. Deepen the implementation of “Brush pornography away, and crack down on illegal publications”, perfect cultural market management, firmly remove decadent cultural garbage which poisons the peoples’ minds, conscientiously build a market order which ensures national cultural safety.
security system policiespolicy guarantee mechanisms. Ensure that growth in public financing of cultural construction exceeds normal growth in public finance revenues, increase the share of cultural expenses in public spending. Expand the range of public financing, perfect financial input methods, strengthen fund management, increase the efficiency of funding used, and ensure cultural service systems’ construction and operation. Implement and improve cultural economic policies, support societal organizations, organizations, donations to and start-ups of non-profit cultural activities, guide non-profit organizations to provide public cultural products and services. [...] Establish a national cultural development fund, expand the scale of related cultural funds and special funds, increase the share of all kinds of lottery-generated means for the funding of non-profit undertakings. Continue the use of coherent policies on the reform of the cultural system, and support the transformation of state-owned cultural units for another five years.
e) Promote the Chinese culture’s process of going global. Carry out foreign cultural exchange on multiple channels, in multiple forms, and on multiple levels, broaden participation in the global dialog of civilizations, promote learning from each other, strengthen the inspiration that comes from Chinese culture, and Chinese culture’s influence, for the joint safeguarding of cultural diversity. Innovate ways and means of propaganda abroad, strengthen [the right to speak ones opinion - or the right to dominate others through words: 增强国际话语权], react appropriately to foreign concerns, enhance the international community’s basic understanding of our country, its values, its path of development, understanding for and knowledge of its domestic and foreign policies, and let them discover the our country’s civilizational, democratic, open, and progressive image. Implement the project of our culture going global, improve and support the policies and implementation of cultural products and services going global, support major media organizations in setting up overseas branches, foster a number of external cultural enterprises and intermediary organizations which are globally competitive, improve dubbing, recommendation and introduction, advisory and similar support mechanisms, and gain access to international cultural markets. Strengthen Chinese overseas cultural centers and Confucius Institutes, encourage academia and artistic organization which reflect our country’s level to play a constructive role within relevant international organizations, and organize the translation of outstanding artistic works and cultural quality products. Build mechanisms for cultural exchange, combine governmental exchanges and non-governmental exchanges, bring into play the role of non-governmental cultural enterprise, cultural non-profit organizations in international cultural exchanges, and support overseas Chinese in actively launching sino-foreign cultural exchanges. Establish cultural exchange mechanisms for young foreigners, and establish an award for contributions to the international dissemination of Chinese culture.
f) Actively absorb and learn from outstanding foreign cultural achievements. Adhere to the principles of self-dependance, self-regardness, to learning from every experience that helps to strengthen the building of our country’s socialist construction, from all positive achievements that can enrich our people’s cultural life, from everything that is conducive to our country’s cultural activities, and to its cultural management concepts and mechanisms. Strengthen our country’s intellectual fields, its talents, and its acquisition of technology. Attract foreign investment into fields and enterprises that are designed for this by rules and regulations, and guarantee the investors’ lawful rights and interests.Encourage cultural units to enter cooperation projects with powerful foreign cultural institutions, learn from advanced production technolgies, and from advanced management experience. Encourage foreign-invested enterprises to carry out cultural-technological research and development, and develop outsourcing. Develop international cooperation in the protection of intellectual property rights.
To be continued.