Animated Movies from Shijiazhuang: Soft-Power Tools?

Main Link:
Activeley develop Domestic and Foreign High-End Cartoon Industry, “Going out” in Great Strides (积极开拓国内外高端市场动漫产业大步“走出去”)
Links within quotes and blockquotes added during translation.

China needed to build a sound, modern culture market system, the “Culture Document” (or “cultural decision”), approved by the 6th plenary session of the 17th Central Committee, stipulated in October 2011.

The focus must be on the development of books and other publications, digital audio and video products, performing arts and entertainment, television series, cartoons, animation, and [computer] games, and similar markets, for the further perfection of a comprehensive international Chinese platform on fairs and exhibitions, etc.

According to Shijiazhuang News Net (石家庄新闻网), the local cartoon industry is doing just that:

Since 2006 , under the close attention of the CCP municipal committee and the municipal government, our city’s cartoon industry has developed rapidly, and achieved notable results in satisfying the city’s needs of spiritual civilizsation, in spreading advanced culture, in enriching the masses’ lives, promoting the healthy adolescence of the young, and fostering the growth of a new economy. During the past seven years, no matter if established by locals or by companies who came to Shijiazhuang from elsewhere, they have enjoyed all the benefits of Shijiazhuang’s cartoon-industry policies, environment, and prospects. On this foundation, “cartoons made in Shijiazhuang” have gained the courage to display themselves, to develop markets, and with the advantages in branding, high-end orientation and originality, they have drawn widespread attention from industries at home and abroad.

2006年以来, 在市委、市政府的高度重视下,我市动漫产业迅速发展,在满足市民精神文化需求、传播先进文化、丰富群众生活、促进青少年健康成长、培育新的经济增长点方 面,取得了显著成效。7年来,无论是本土动漫企业还是来石创业的动漫公司,都享受到了石家庄动漫产业政策、环境、前景的利与好。 在此基础上,“石家庄原创动漫”勇于展示自我、敢于开拓市场,以品牌化、高端化、原创化的优势,引起了国内外业界的广泛关注。

By Shijiazhuang Newsnet reporter Wang Xin
本报记者王欣

As the saying goes, good wine needs no bush*). However, this doesn’t apply in today’s increasingly competitive markets. After several years of development and carefully ripening the wine, its sweet smell attracts many investors and company founders. At the same time, cartoonists from Shijiazhuang also seize the opportunities of actively exploring domestic and foreign markets, to take Shijiazhuang cartoons to bigger arenas.

俗话说,酒香不怕巷子深。然而,在市场竞争日趋激烈的今天,好酒也怕巷子深。经过几年的发展,我市动漫产业如同一坛精心酝酿的老酒,持续散发出馨香的气 息,吸引了众多投资者、创业者前来。与此同时,石家庄动漫人也抓住机遇,积极开拓国内国外市场,把石家庄动漫推向更广阔的舞台。

The Shijiazhuang Animation Institute‘s (石家庄动漫协会), that of the beneficial support of the city government and the conducive industrial environment had all become the envy of companies elsewhere, according to Shijiazhuang Newsnet. “Publicity” (宣传) and promotion had made Shijiazhuang’s cartoon industry better known in China and abroad, making people coming to Shijiazhuang to seek cooperation. A Western Australian Film Office (西澳大利亚州政府电影融资发展局 – I’m not familiar with Australia’s film industry or the industry’s official promotional institutes) was currently seeking a cooperation partner with the Shijiazhuang Animation Institute’s assistance, according to the report. The Australians had been impressed with the originality and production levels of Shijiazhuang’s industry and had since visited four times, Shijiazhuang Newsnet quotes a member of the Shijiazhuang Animation Institute, Zhang Maolan (张茂兰).

DeepCG Animation Science and Technology gets a particular mention in the report. The general manager, Wu Yifeng (武义峰), doesn’t seem to be too specific about his company’s current prospects in Europe, but is quoted as saying that South-East Asia was the most promising market for one of his company’s works, a cartoon movie about late Han dynasty general Zhao Yun, given its richness with Chinese culture.

The cartoon’s title seems to translate Zhao Yun and the Clicking Sound of the Box (赵云与咔哒盒子).

It seems to be based on a theme previously used in a Zhao Yun movie (but not a cartoon) made in Hong Kong, in 2010.

Shijiazhuang News Net is the online platform of Shijiazhuang Daily (石家庄日报), an official CCP paper.

In a review of the 17th Central cultural decision in October 2011, David Bandurski of the China Media Project (Hong Kong) appeared to be skeptical of the impact Chinese media and culture could have under political and ideological controls.

It may be time for a first assessment of how things are going for the “cultural industry” in China – especially when it comes to its record abroad. Personally, I have no clue about cartoons, and not even a taste for them. Stuff like Zhao Yun and the Box (a sample video here) should be judged by bloggers or critics who really are into the genre.

____________

Note

*) This isn’t an exact translation. The actual Chinese quote or proverb would be 酒香不怕巷子深 – something like the smell of wine isn’t afraid of a deep lane (or alley), meaning that good things will sell even without advertising them.

____________

Related

» Soft Power starts at Home, Jan 21, 2012
» A Low-Carbon Industry, Dec 2, 2011
» Shijiazhuang Cartoon School, CRI, Aug 20, 2009
» Go-Out Policy, Wikipedia, acc. 20130412
» Private investors, PD English, Aug 20, 2004

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